You Don’t Have to Know Everything About Wine to Choose the Right One

The restaurant wine list arrives.
Someone hands it to you, Oh God!
Everyone waits……..
Wine can make a simple decision seem really complicated. There are thousands of grapes, regions, producers, vintages, and classifications—often described in unfamiliar language.
Fortunately, choosing a great wine does not require mastering all that information.
The people who created BottleCru studied wine for years so you don’t have to. We tell you what you need to know to make a knowledgeable choice—and then we stop.
Good choices begin with the right knowledge.
You only need to know: how the wine is likely to taste, whether it fits your palate, how it will complement the food, and whether it suits the occasion.
That is more than sufficient to make a thoughtful choice.
You can be confident to say:
“I think this style will work well with what we all ordered.”
That sounds informed because it is informed.
Relevant wine knowledge helps you decide.
Knowing that a wine comes from a famous region or producer may be interesting.
But knowing whether it will be crisp or rich, delicate or powerful, fruity or earthy is more relevant to your decision.
That is why BottleCru begins with wine styles. Styles translate the information on a bottle or wine list into the experience you can expect when you drink it.
BottleCru then helps you determine:
- Whether the wine fits your palate
- Whether it suits the food and occasion
- Whether it represents good value
Your Palate Profile, stored tastings, & our Bottle Scanner, Wine List Scanner & Menu Scanner turn complicated wine information into practical guidance.
You still make the choice. BottleCru gives you a sound basis for making it.
Knowledge without the drama!
You simply need the right knowledge to choose thoughtfully and explain your choice naturally.
Being knowledgeable about wine means not pretending to know everything. It is understanding what matters, making a sound choice, and then getting back to enjoying the wine and the people sharing it with you.
That is what BottleCru was created to help you do!
BottleCru™. Discover your styles. Savor your wines.