By now we have two pieces of the BottleCru puzzle.

BottleCru can understand something about you through your Palate Profile and tasting history.

And it can understand something about the wine by identifying the bottle, its characteristics, quality, value and, especially, its style.

But choosing wine has a third dimension:

What are you choosing the wine for?

This is where wine recommendations become much more interesting.

The wine you choose for a hamburger on Tuesday isn’t necessarily the wine you choose for an anniversary dinner.

A bottle for six friends may be different from a gift for an important client.

Your choice at a restaurant depends on what you’re eating, what’s actually on the wine list and perhaps what everyone else at the table is ordering.

Budget can matter.

Alcohol level can matter.

Whether the wine is ready to drink can matter.

In other words, finding the right wine requires understanding not just the person and the bottle, but the situation.

BottleCru brings all three together:

YOU × WINE × OCCASION

Wine style is the language connecting them.

Food and wine pairing is a perfect example.

Traditional pairing advice might tell you that a particular wine is an ideal match for lamb.

But there’s a small problem.

What if you don’t like that wine?

Technically perfect. Personally disastrous.

BottleCru approaches the problem from both directions.

First: Which wine styles pair harmoniously with the food?

Then: Of those styles, which ones best match your palate?

That produces a very different definition of a great food-and-wine pairing:

A great pairing requires a wine that works beautifully with the food—and a wine you actually love drinking.

Remove either half and the pairing isn’t really great.

The same logic applies in a restaurant. BottleCru can help analyze the menu and the wine list, identify appropriate styles for what you’re ordering, and then consider which of those styles fit your preferences.

Instead of, “What wine goes with this dish?”

The better question becomes:

“What wine that I am likely to love goes with this dish?”

That one extra phrase changes everything.

The same decision engine can work across BottleCru.

Buying a gift? Consider the recipient, occasion, wine style, quality and budget.

Planning a party? Find wines appropriate for the food and guests while keeping value in mind.

Looking for lower-alcohol wine? Narrow the universe without abandoning the styles you enjoy.

Managing your collection? Understand which bottles are ready, which should wait, how they should be served and what foods complement them.

Scanning a bottle in a store? Don’t just identify it. Determine whether it makes sense for you, tonight, for what you’re planning.

These may look like different BottleCru features.

They’re actually variations on one idea.

That’s the larger vision for BottleCru.

It isn’t primarily a bottle scanner.

It isn’t simply a food-pairing app.

It isn’t a wine cellar manager, ratings database, restaurant wine-list reader or recommendation engine.

It’s all of them working from the same understanding of you and wine.

BottleCru understands YOU.

BottleCru understands the WINE.

BottleCru understands the OCCASION.

And wine style connects the three.

That matters because the wine world already has plenty of ratings, reviews, tasting notes and recommendations. BottleCru doesn’t need to create another popularity contest.

It needs to answer a more personal question:

What should I drink?

Not what should everyone drink.

Not what received the highest score.

Not what someone is trying to sell.

BottleCru doesn’t sell wine, and it isn’t paid to favor one recommended wine over another. Its job is to help you make a better decision.

Because ultimately, a great wine is only a great wine if you love it.

And a great food-and-wine pairing is only great when the food and wine work beautifully together—and you love what’s in your glass.

That’s the idea behind BottleCru:

Understand me. Understand the wine. Understand the moment.

Then bring them together.

BottleCru™. Discover your styles. Savor your wines.