There it is on the shelf.

95 POINTS!!

Perhaps there’s even a little gold embossed card underneath the bottle to make absolutely certain you don’t miss this important information.

The message seems obvious: This is a great wine.

And it very well may be.

But there’s another question that matters considerably more when you’re the person paying for it and drinking it:

Will you like it?

Those are not the same questions.

Professional wine ratings can be extremely valuable. Knowledgeable critics evaluate enormous numbers of wines and can help us understand quality, craftsmanship and how a wine compares with its peers.

BottleCru uses professional ratings for exactly that reason.

But a score tells you what an expert thinks about the quality of the wine. It doesn’t tell you how closely that wine’s style matches your palate.

A beautifully made, highly rated, powerful Cabernet doesn’t suddenly become enjoyable to someone who prefers lighter, more elegant reds.

Nor should it.

There’s nothing wrong with the Cabernet.

And there’s nothing wrong with your palate.

The missing piece is the match.

This is where BottleCru departs from the idea that finding the “best” wine means finding the highest-rated one.

Quality matters.

Price matters.

Value matters.

But ultimately, so does something no critic can put into the score:

You.

A 95-point wine you don’t enjoy is still a wine you don’t enjoy.

And perhaps the most useful wine recommendation isn’t:

“Here’s the wine with the highest score.”

It’s:

“Here are the excellent wines most likely to be excellent for you.”

BottleCru™. Discover your styles. Savor your wines.